When Craftsmanship Meets Creative Vision
We’re thrilled to be featured in the January 2026 issue of SouthPark Magazine, highlighting a creative partnership with Danielle Ratliff, Owner of Joyful Rising Writing & Marketing. This month’s article shares how craftsmanship and authentic marketing work together to strengthen Avid’s connection with homeowners across the Charlotte region.
Stronger Together
Behind most thriving businesses is a steady partnership — the kind built on weekly check-ins, shared goals, and someone making sure the messaging doesn’t sound like you wrote from the front seat of a work truck.
Avid’s Owner, John Castano, met Danielle Ratliff, owner of Joyful Rising Writing & Marketing, at a Carolinas LGBT+ Chamber of Commerce event in 2023. The conversation flowed, the values clicked, and it didn’t take long to realize they shared a passion for collaboration, inclusion, and cheering on local small businesses. In other words: instant professional chemistry.
Since then, Danielle — who is based just outside Charlotte — has become a key part of Avid’s story. She built the company’s website, developed its brand voice, and continues to craft marketing that spotlights what Avid does best: meticulous craftsmanship, clear communication, and a client-first approach that homeowners rave about.
“Working with Danielle helps us promote Avid in a way that feels true to who we are,” John says. “Not just painters and contractors, but professionals who genuinely care about the community and people we serve.”
Together, Avid and Joyful Rising show just how powerful the right partnership can be. And as we welcome the new year, you can count on Avid to bring that same blend of skill, heart, and collaboration to every project. Schedule a free on-site consultation with Avid and receive a detailed estimate within two business days.
